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Jori Nwachukwu

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Jori Nwachukwu

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Director of Marketing and Communications

reFocus Afrika Academy

Jori Nwachukwu is a digital marketing strategist with expertise in brand development, audience engagement, and strategic communications. Currently serving at Roobrik, a company specializing in decision-support tools for senior care, she plays a key role in crafting and executing marketing strategies that enhance brand visibility and consumer engagement. Her ability to lead teams, analyze market trends, and drive digital initiatives stems from her background in competitive athletics and leadership on and off the court.

As a former collegiate basketball player at North Carolina Central University (NCCU), Jori demonstrated exceptional leadership, teamwork, and strategic decision-making skills. She was a two-time Team MVP, a Central Intercollegiate Athletic Association (CIAA) Rookie of the Year, and played a pivotal role in leading NCCU to a CIAA Tournament Championship and Black College National Title. Her success as an athlete underscores her ability to adapt, strategize, and perform under pressure, qualities that have translated seamlessly into her professional career in digital marketing and strategic brand management